Local search is a proximity war. WARSEM Local deploys Google Business Profile optimization, local SEO, and geo-targeted campaigns to dominate the map pack and drive foot traffic.
Most businesses treat their Google Business Profile as a set-and-forget listing. They don't realize that local search is an active battlefield where competitors are constantly fighting for those three map pack spots.
Incomplete or unoptimized profiles that don't show up when customers search "near me."
No strategy for generating reviews or responding to feedback. Competitors with more stars win.
Inconsistent NAP (name, address, phone) across directories destroys local ranking signals.
We treat local search like territory control. Every optimization strengthens your position, every review earned is ground gained, every citation corrected removes friction from Google's trust signals.
Weekly visibility reports showing your position in local pack results across target keywords.
Centralized monitoring of reviews across Google, Yelp, Facebook, and industry directories.
Monthly analysis of competitor local performance, review velocity, and GBP activity.
Direction requests, calls, and website clicks tracked from your Google Business Profile.